Logo Privacy Policy

As of July 12th, 2023

Welcome to, a service provided by ("Velveteen", "We", "Us"). Our Privacy Policy describes the personal data processing practices concerning the use of our music collaboration platform and associated services ("Services"), offered through our website and related applications ("Site").

We value the secure processing of data, confidentiality, the protection of privacy and associated rights. By visiting our Website, providing Velveteen with your personal data or using our Services, you expressly acknowledge that you have read and agreed to the terms of this Privacy Policy.

This Privacy Policy does not apply to third-party companies, such as social media platforms, that we do not own or control. We assume no liability in this respect.

What information do we collect?

When you use our Services or interact with us, we collect information that alone or in combination with other data could be used to identify you ("Personal Data"). This includes:

  • Account Data: If you register for the Services, you'll need to provide certain Personal Data, such as your name, email address, and password.
  • User Generated Content: We collect information regarding the music and other content you create or upload using our Services.
  • Communication Data: If you contact customer service or otherwise communicate with us, we may collect Personal Data related to those communications.
  • Payment Data: To process payments or payouts, we collect certain billing information through our payment processor, Stripe, such as billing address, payment card details, and bank account information.
  • Online Activity Data: We may monitor the number of people that visit our Site, peak hours of visits, which page(s) are visited on our Site, the domains our visitors come from, and which browsers people use to access and visit our Site, among other data.

Please note that we do not collect or process any sensitive personal data. Therefore, we ask you to abstain from sending any such data to us.

How do we use the information we collect?

We use the data we collect to:

  • Provide and maintain our Services
  • Process transactions and send related information
  • Respond to comments, questions, and provide customer service
  • Communicate with users about products, services, offers, promotions, and provide news and information we think will be of interest to users
  • Monitor and analyze trends, usage, and activities related to our Services
  • Personalize the Services and provide advertisements, content or features that match user profiles or interests

How We Share And Disclose Information

Your personal data is a key part of our operations. In certain circumstances, we may share your personal data with third parties without further notice to you, unless required by the law, as set forth below:

  • Vendors and Service Providers: We may share personal data with service providers, including but not limited to, hosting, cloud or other information technology services, marketing service providers, payment processors, customer support providers, and web analytics services. These parties will access, process or store personal data in the course of performing their duties to us, based on our instructions.
  • Online Stores and Streaming Services: We distribute the music and any related information like titles, descriptions, and album art that you upload to the service to the online stores and streaming services of your choice.
  • Content Owners: We may provide information to content owners (e.g., artists and record labels) that relates to their fans, such as which fans are consuming and sharing what pieces of media at what levels.
  • Aggregate Data Sharing: We may provide aggregate information to our partners about how our users, collectively, use our site. This type of statistical data helps our partners understand how often people use their services and our website, allowing them to provide you with an optimal online experience.
  • Fans: If you follow one of our musician or content creator customers through an online store or streaming service, we may provide your email address to the musician or content creator that you follow.
  • Business Transfers: If we are involved in a merger, acquisition, financing due diligence, reorganization, bankruptcy, receivership, sale of all or a portion of our assets, or transition of service to another provider, your personal data and other information may be shared in the diligence process with counterparties and others assisting with the transaction and transferred to a successor or affiliate as part of that transaction along with other assets.
  • Protection of Velveteen and Others: We may release information when we believe in good faith that release is necessary to comply with any applicable laws, rules or regulations; enforce or apply our conditions of use and other agreements; or protect the rights, property, or safety of Velveteen, our employees, our users, or others.
  • YouTube: Velveteen is a full-service Content ID music administrator for both sound recordings and publishing assets, as well as a music distributor. These efforts involve distribution of music on YouTube Music and other interactions with YouTube utilizing YouTube API Services.
  • Opt-In for Promotions: We do not share personally identifiable information with other third-party organizations for their marketing or promotional use without your consent or except as part of a specific program or feature for which you will have the ability to opt-in.
  • With Your Consent: We may share your personal data where we obtain your consent to do so, such as to connect you with a record label.

You hereby consent to our sharing of information for the above purposes. Please note that this list may not be exhaustive and there may be other situations where we share your information as needed or required by law. We encourage you to review this policy regularly and to contact us with any questions or concerns.

Data Retention

We retain personal data as long as necessary to fulfill the purposes outlined in this privacy policy, as long as we have a legitimate business need to do so, or as required by law (e.g., for tax, legal, accounting, or other purposes), whichever period is longer.

In case you have opted to receive marketing communications from us, we retain your marketing preferences information until you decide to opt out of these communications, in line with our policies.

The retention period for your personal data depends on the type, amount, and sensitivity of the data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data, whether those purposes can be achieved through other means, and the applicable legal requirements.

Updating Your Information

If you need to update, correct, or request deletion of your personal data from our systems, you can contact us at We will comply with your request as required by applicable law.

Account Security

Your Velveteen account information is secured by a password for your privacy and security. You need to prevent unauthorized access to your account and personal data by selecting and protecting your password appropriately and limiting access to your devices and browser by logging out after accessing your account. Remember, sharing your login credentials makes you responsible for all actions taken in the name of your account. If your password has been compromised, immediately notify Velveteen and change your password.

While we strive to safeguard your account information, we cannot guarantee its absolute security. Unauthorized access, hardware or software failure, and other factors may compromise the security of your information at any time.

Access to Information

We may allow you to access certain information about you through your account for the purpose of viewing and, in certain situations, updating that information. If you want to access any additional information that you have a right to access, submit a request to [insert your privacy email here]. We may ask for more information to confirm your identity before processing your request.

User Choices

You can always choose not to share information with us, but remember that you'll need to provide us with certain information to purchase from us or use our services.

You can update certain information through your account as outlined in the "Access to Information" section above. When you update information, we often keep a copy of the original information for our records.

You can request deletion of your Velveteen account by contacting our customer support at Please note that some information may remain in our records after the deletion of your account.

You can opt out of receiving email notices or solicitations from Velveteen or our affiliates by responding to the opt-out link included in each email.

Changes to this Privacy Policy

We reserve the right to amend this Privacy Policy at any time. A notification on the Site's homepage will alert you, or a message will be posted in the Services, or in specific cases, you will receive an email.

If you have any questions or concerns about this Privacy Policy, please contact us at Logo

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